Variable-data printing (VDP)

Consider using Variable-data printing (VDP) for your next marketing campaign to target potential clients who may wish to use your services. This form of digital printing uses elements such as text, graphics and images that can be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a client database. For example, a personalized letter, with the same basic layout, can be printed with a different name and address on each letter. Variable data printing is mainly used for direct marketing, customer relationship management, and advertising, along with invoicing and applying addressing on self-mailers, brochures or postcard campaigns.

VDP has been a proven method of increased customer replies on marketing campaigns. Consider using this method on your next print job to increase the likely hood of a response.