Usability - Should you build a mobile website?
Many of online business relations are moving to mobile devices like your smartphone. With this mobile growth, clients are asking about creating a mobile version of their website. So, do you need a mobile version for your site?
As with most things the answer is, “it is influenced by the demand.”
A major reason in determining if you need a mobile version of your website is your indicators. If 25% of the people visiting your site are on mobile devices, then you absolutely need a mobile version of your site. If your site has 5% of the visiting traffic from mobile operating systems (Android, iPad, iPhone, iPod) then it may not be worthwhile (see graphic below). The ROI to build a mobile version may not justify a mobile-optimized site; the cost would be too great to offset a return.
If you’re considering having a mobile version of your website built understand the traffic patterns of your specific audience. Not every website appeals to users using mobile devices so the ROI of a mobile version of your website may not be sensible.